• The Cult Psychology Behind MLMs

    A great article on the MLM cult’s on Medium.com: https://medium.com/@pricelindy/the-cult-psychology-behind-mlms-f9426e8601e7

    “Since they were developed in the 1950’s, multi-level marketing schemes have been a controversial, hot-button topic. Anybody with a Facebook or Instagram account has probably felt the effects of MLMs — whether you’ve been pitched a product yourself or watched someone else fall down the rabbit hole.!

    “To understand how MLMs are able to drag their profitless participants along for years, we need to examine MLMs — not as businesses — but as cults. Multi-level marketing schemes might not be religious organizations, but they’re certainly forcing their participants to drink the kool-aid.!”

    “Rick Ross, the Executive Director of the Ross Institute for the Study of Destructive Cults, Controversial Groups, and Movements, highlighted several cult warning signs to watch out for. When applied to MLMs, many of these warning signs ring true.”

    Read article here

  • MLMs Are A Nightmare For Women And Everyone They Know

    Multilevel marketing companies sell women on the dream of being their own boss, yet as many as 99% may end up losing money.

    As a stay-at-home mom of three, Angela was eager to find an excuse to get out of the house. Having no one to talk to except her kids all day was a lonely existence, and a Tupperware party hosted by a new neighbor in her Reno, Nevada, community seemed like a great way to socialize.

    The fact that her neighbor’s sister, the one selling the Tupperware, was raising funds to pay for fertility treatments was an added incentive to participate. “I thought, OK, I’ll sign up just to help you, but I’m not going to sell anything,” Angela said.

    Read article on Huffingtonpost